Dhoni's Application to Trademark 'Captain Cool' Gets Approved

MS Dhoni has moved one step closer to officially owning the nickname ‘Captain Cool’. His request to trademark the popular title he earned as India’s captain has been approved and published, which means he's now closer to having the exclusive right to use it.
Dhoni has applied to use the name ‘Captain Cool’ for things like sports training, coaching, and related services. This name has now been added to the Trademark Journal by the Controller General of Patents, Designs and Trademarks in Kolkata.
Cool Captain Dhoni Wins Trademark Dispute Over Name Rights
The application initially faced an objection as a company, Prabha Skill Sports Pvt Ltd. had applied for the tag. Dhoni’s legal team successfully argued that his reputation and identity were tied to the moniker much before and it was well-established through media recognition, public usage and consumer perception.
“This matter serves as a relevant case study in how personal branding and acquired distinctiveness can be effectively leveraged in trademark prosecution, even when facing earlier conflicting marks,” Mansi Aggarwal, the lawyer representing Dhoni, posted on LinkedIn.
MS Dhoni: The Rise of Captain Cool and His Legacy of Calm Under Pressure
Dhoni first earned the sobriquet of Captain Cool when he led an Indian team of young hopefuls to the T20 World Cup in 2007. Handing the final over to Joginder Sharma with 13 runs to defend and succeeding, his composure as captain in the tournament showed his ability to stay calm in pressure cooker situations.
MS Dhoni led India to victory in the 2011 ODI World Cup and the 2013 Champions Trophy. He also guided Chennai Super Kings to five IPL titles. Known for staying calm under pressure, Dhoni was a master at chasing targets.
With the bat, pressure never got to Dhoni in a run chase as he masterminded last over wins, and often last ball wins, in run chases. With a poker face as the camera panned on him in crunch situations, the ‘Captain Cool’ title grew on Dhoni. Now, he wants to cash in.
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