Toyota, Fintech Firm in Race to Sponsor Team India’s Jersey After DREAM11 Exit

Toyota Motors has shown interest in becoming the new sponsor for Team India’s cricket jersey.

This happened after DREAM11 ended its deal with the BCCI. With the Asia Cup 2025 just a few weeks away, Team India still doesn’t have a jersey sponsor because of the new ‘Promotion and Regulation of Online Gaming Bill, 2025,’ which has banned money-based gaming apps.

Toyota, Fintech Firm Eye Team India Jersey Sponsorship After DREAM11 Exit

As per the latest reports, Toyota Motor Corporation and a Fintech start-up has shown interest in becoming the main sponsor of the Indian team jersey. The official tendering process has not started, but reportedly, the BCCI is expecting more money than what they received from DREAM11, reported by NDTV.

DREAM11 signed a big ₹358 crore deal with BCCI in 2023, which was meant to last longer. But after the government banned money-based online games, saying they caused money loss and stress for people, the deal ended early. Now, BCCI is searching for a new sponsor for Team India’s jersey.

BCCI Rushes to Find New Jersey Sponsor as Asia Cup Nears

As per reports, BCCI might have no choice but to play without a jersey sponsor if they fail to secure a deal before the tournament commence.

The jerseys with DREAM11’s logo are already made, but the team can’t use them now as the deal has ended. With only a few weeks left for the Asia Cup, BCCI is still searching for a new sponsor, and Toyota, a famous car company, has shown interest.
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