Indian Sports Industry Grows 13.4% Despite RMG Ban – Teams Cross ₹1,000 Crore Mark in 2025
In a year when the ban on Real Money Gaming (RMG) affected the Indian sports industry, traditional brands stepped in to cover the gap. Sponsorships became a major driver of growth, with the industry growing by 13.4% compared to last year, as per WPP Media’s ‘Sporting Nation’ report for 2025.
Over the last four years, the industry has nearly doubled to ₹18,864 crore ($2.13 billion). It is no longer just a growing market, but a large and established one. Cricket continues to lead this growth, making up 89% of the total share. Media spending has played a big role, reaching ₹9,571 crore, with digital ads growing faster than TV.
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IPL Team Sponsorships Cross ₹1,000 Crore Milestone
Sponsorships reached ₹7,949 crore, growing by 8% compared to last year, even with the impact of regulations. Cricket again led the way, bringing in ₹6,434 crore and doubling its sponsorship value over the last four years. Big brands continued to enter the space Apollo Tyres replaced Dream11 as the Indian team sponsor, while Google replaced My11Circle in the IPL. Google also sponsored major tournaments like the 2025 Women’s World Cup and the T20 World Cup as part of its push in the market.
The report says this growth is not because of more sponsorship deals, but because existing deals are becoming more valuable and premium. Even though sponsorship slots are fixed before tournaments, India’s strong performances in events like the Champions Trophy, Asia Cup, Women’s ODI World Cup and T20 World Cup have increased interest from brands and investors.
For the first time, IPL team sponsorships crossed ₹1,000 crore, which is a big milestone. Top teams like Mumbai Indians, Royal Challengers Bengaluru and Chennai Super Kings are earning around ₹150 crore each from sponsorships. Teams like Kolkata Knight Riders and Gujarat Titans come next, with other franchises adding to take the total to ₹1,033 crore. With demand high and limited slots available, IPL sponsorships remain highly valuable.
How Indian Premier League Teams Earn Money
| Revenue Source | How It Works | Example |
|---|---|---|
| Central Revenue (BCCI Share) | The Board of Control for Cricket in India (BCCI) sells TV + digital rights. This money is shared with teams. | Media rights |
| Broadcast Rights | Biggest income source. Billions earned from TV + streaming deals, shared among franchises. | IPL media deal worth ₹48,000+ crore |
| Team Sponsorships | Brands pay to appear on jerseys, helmets, kits. | Qatar Airways etc |
| Ticket Sales (Matchday Revenue) | Income from stadium ticket sales for home matches. | Chepauk, Wankhede crowds |
| Stadium Ads | Ads on boundary ropes, big screens, dugouts. | LED boards, sponsor hoardings |
| Merchandise Sales | Jerseys, caps, fan gear sold online & offline. | CSK / MI official jerseys |
| Digital & Social Media | Teams earn via YouTube, Instagram, brand collaborations. | Sponsored posts, reels |
| Prize Money | Teams earn based on performance in the tournament. | Winners, runners-up payouts |
| Franchise Deals & Partnerships | Long-term brand partnerships beyond IPL season. | Global sponsors, academy deals |
FAQs
The industry reached ₹18,864 crore, nearly doubling over the past four years.
For the first time, IPL team sponsorships crossed ₹1,000 crore, reaching ₹1,033 crore.
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