Now in its second year, the sponsorship package is raising IPL's profile through the prominent display of its trademarks on Bath Rugby's playing and replica shirts, team training wear and stadium signage; and advertising in matchday programmes. It also includes the branding of the Recreation Ground's East Stand, now called “The IPL Stand”. In addition, IPL will continue its use of Bath Rugby's hospitality services throughout the 2010-11 playing season.

The sponsorship also allows IPL to engage with the local Bath community in a number of ways. Last season we were pleased to support Bath Rugby's Community Foundation through sponsorship of its schools Tag Rugby programme; we hope to be similarly involved in the 2010-11 season. As a large Bath-based employer we bring influence and support to local initiatives that are prominent in the life of our World Heritage City. Our staff also take part in charitable events, such as the Bath Half Marathon and Dragon Boat Race, that are regular features of the city's calendar.