Virat Kohli's brand value in 2025
In India, cricket and movies play a big role in shaping culture. Cricket star Virat Kohli remains the most influential celebrity in 2025. Even after retiring from T20 internationals in 2024 and stepping away from Test cricket, his popularity hasn’t dropped. According to Kroll’s Celebrity Brand Valuation Report, Kohli still leads the list with an impressive brand value of USD 231.1 million (around INR 2,049 crore), ahead of top Bollywood actors and other sports stars.
Virat Kohli: India’s Top Celebrity Brand in 2025
Kohli first beat Shah Rukh Khan in 2016 to become India’s most valuable celebrity and has mostly kept that spot since then. From 2017 to 2021, he stayed at the top, gave way to Ranveer Singh briefly in 2022, and returned to number one in 2023.
Now in 2025, even after retiring from two cricket formats, he is still ahead of Ranveer (USD 170.7 million) and Shah Rukh Khan (USD 145.7 million). His brand value comes from his dual identity as a cricketing icon and a marketing leader.
With 387 million followers across social platforms, he is the most-followed Indian on Instagram. His social media presence not only engages millions daily but also gives brands visibility and credibility. The 36-year-old's endorsement list ranges across sectors, from fashion labels and fintech to fitness, beverages, and automobiles.
How Much Does Virat Kohli Earn Per Endorsement Deal?
While his endorsement fee is at INR 10 to 11 crore per deal, his overall brand value has grown. Meanwhile, the Delhi-born's marketability is not dependent solely on his on-field performance but also on his image as an athlete, family man, and entrepreneur.
Currently living in London with his wife and two children, the cricketer continues to attract global campaigns, making him a rare Indian celebrity with international influence. The Kroll report mentions that the cumulative brand value of the top 25 Indian celebrities reached USD 2 billion in 2024, up by 8.6% from the previous year. The list still features stalwarts like Akshay Kumar, Deepika Padukone, Hrithik Roshan, and Amitabh Bachchan, but newer faces are climbing quickly. Cricketer Jasprit Bumrah entered the rankings at 22nd, while actors Kriti Sanon, Tamannaah Bhatia, and Ananya Panday also saw a rise.
In India, cricket and cinema dominate the cultural aspect. Batting stalwart Virat Kohli continues to top the list of the most powerful celebrity brand values in 2025. Despite announcing his retirement from T20Is in 2024 and Tests, Kohli’s brand appeal has not been affected. According to Kroll’s Celebrity Brand Valuation Report, the former India captain tops the charts once again with a whopping brand value of USD 231.1 million (INR 2,049 crore), beating Bollywood stars and sporting legends alike.
Virat Kohli: India’s Most Valuable Celebrity in 2025
| Aspect | Details |
|---|---|
| Top Celebrity 2025 | Virat Kohli |
| Brand Value (2025) | USD 231.1 million (INR 2,049 crore) |
| Cricket Retirement | T20Is in 2024, Tests (after 2024) |
| Top Competitors | Ranveer Singh – USD 170.7 million Shah Rukh Khan – USD 145.7 million |
| Brand Rise History | Overtook Shah Rukh Khan in 2016 Dominated 2017–2021 Lost spot briefly to Ranveer Singh in 2022 Returned to #1 in 2023 |
| Followers | 387 million across social platforms (most-followed Indian on Instagram) |
| Endorsement Fee | INR 10–11 crore per deal |
| Sectors Endorsed | Fashion, fintech, fitness, beverages, automobiles |
| Marketability Factors | Athlete, family man, entrepreneur; not just on-field performance |
| Current Residence | London, with wife Anushka Sharma and two children |
| Global Influence | Continues to attract international brand campaigns |
| Top 25 Indian Celebrities Total Brand Value (2024) | USD 2 billion (up 8.6% from previous year) |